This piece is a commercial for a tablet experience for Vitacost.  The brief focused on ensuring that the core elements of that made the experience unique, such as the simple way to browse, and the navigational system.  Due to technical difficulties, and the required marketing schedule, the entire product was re-created and animated.


  • Photoshop
  • Illustrator
  • After Effects
  • Premier
  • Chroma Keying
  • Sound Engineering